Art Direction of the 2023 Xmas Campaign on Boozt. The brand and online department store is one of the biggest in the Nordics, offering a wide range of categories to shop from. Its core is commercial and Scandinavian. Working with everything from the concept to casting, location and external team, we had three shooting days, including the main shoot, still life and filming.
Being the art director for the video and still life, we focused on the core concept of the campaign “The magic of Christmas”. Creating a warm and authentic feel that the customers can relate to. Highlighting the message of that family comes in many forms. Celebrate with the ones who give you love, support and a sense of belonging. After all, family is the ones who we love and choose.
Photography still life: Karina Szuter
Videographer: Kaj Giniewski
Art direction: Julia Därth
Casting: Julia Därth, Marija Filipova
Being the art director for the video and still life, we focused on the core concept of the campaign “The magic of Christmas”. Creating a warm and authentic feel that the customers can relate to. Highlighting the message of that family comes in many forms. Celebrate with the ones who give you love, support and a sense of belonging. After all, family is the ones who we love and choose.
Photography still life: Karina Szuter
Videographer: Kaj Giniewski
Art direction: Julia Därth
Casting: Julia Därth, Marija Filipova
